I can’t even begin to tell you just how happy I am that Debenhams now stock Make Up For Ever. I remember a few years back when I wanted to try the original formula of the HD foundation that it took me what felt like a year to track down. Now MUFE are just one click of a button away from me. Happy days! Make Up For Ever’s Ultra HD Foundation is an innovative formula that was created to ensure that your skin looks as flawless as possible, especially on camera. Make Up For Ever had to reformulate the original foundation to move with the times. In this day and age (yes, I did just say that and yes, I am aware of how old that makes me sound), cameras/filming equipment are forever changing and with that comes higher definition and more and more pixels. What does this mean? Well, it means that every single one of your flaws will show up in all it’s glory on the big screen, and no one wants that, do they? Hell no! It was created to tackle and withstand the bright and harsh lights of the camera. Make Up For Ever are keeping with the times and with that comes the new Ultra HD foundation.
The formula itself is set to give you a natural and flawless looking finish which boosts your skins radiance, blurs imperfections, and softens fine lines. The coverage is fantastic – medium to full – it is easily buildable without looking remotely cakey or like your base has been troweled on. It absorbs quickly and wears pretty damn comfortably. I have quite oily skin naturally and I have to admit that this foundation performed quite well on all fronts. My skin looked radiant without looking shiny and it had some decent staying power. I did have to do some blotting damage control after a few hours but that’s to be expected with my skin. I have tried to apply this foundation in two different ways to see which gave me the best results by using a beauty blender and stippling brush. I personally prefer the brush as it gives my oily skin more a soft, air-brushed finish and I really like it. I find that using a beauty blender really highlighted some of the large open pores on my cheeks – not a good look. I really enjoyed the original Make Up For Ever formula but it is safe to say that I definitely enjoy this one more, it feels lighter, slightly more fluid and I much prefer the finish. I like how it’s evolved to move with the times and the ever changing world of technology – it is very clever and I think other brands could take a leaf out of Make Up For Ever’s book. The packaging is very similar to it’s predecessor – it comes in a 30ml plastic cylindrical bottle with a black plastic lid and pump. The only real difference to the packaging is the introduction to a silver ring underneath the lid. In terms of shade range, well, I’ve never known a variety quite like it – you’ll definitely find the one for your skin. I use the shade 120 in the original HD formula which is now Y245. If you go on to the American website, you can see the new Ultra HD counterpart to the original foundation shade – thanks MUFE. That is a very handy tool indeed.
Have you tried the Ultra HD Foundation yet?